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The University of Utah Athletics
University of Utah, adidas Announce Partnership Beginning in 2027
6/24/2026 2:58 PM | General
Transformational agreement focused on student-athlete experience, brand enhancement and fan engagement
SALT LAKE CITY — Utah Athletics and adidas have announced a groundbreaking seven-year agreement to make adidas the official footwear, uniform, apparel and sideline partner of the Utes beginning with the 2027-28 school year.  Â
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The partnership between Utah and adidas is set to elevate the student-athlete experience, expand the reach of the Utah brand and enhance fan engagement. The agreement is effective July 1, 2027. Â
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"The University of Utah strives for excellence in all that we do, and we are fortunate to have a world-class partner like adidas who also believes in the pursuit of excellence," Utah Director of Athletics Mark Harlan said. "adidas has an innovative spirit, a keen understanding of the power of sports and of the needs of athletes, and in this new era of intercollegiate athletics, we couldn't ask for a better partner. I am grateful to the adidas team for their commitment to serving our Utah student-athletes and for creating unique licensed apparel that will energize our fans and supporters."
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In addition to providing top-tier footwear, apparel and equipment, along with industry-leading innovation and vision, adidas and Utah will be prioritizing high-impact NIL opportunities for student-athletes across all 19 of the university's varsity programs.
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"The University of Utah has established a premier athletic program that commands national respect and shares adidas' commitment to elevating student-athlete performance and fan experiences. We are proud to partner with the Utes and are excited about what we can accomplish together in the years to come," said John Miller, adidas President, North America.
Once the partnership begins, all Utah student-athletes will be eligible to participate in adidas' wide-ranging NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division I schools the chance to benefit from their Name, Image and Likeness.
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About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of €24.8 billion in 2025. For more information, please visit www.adidas-Group.com.
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About the University of Utah
With a long-running reputation as an athletics power, the Utah Utes claim 32 team national championships and 128 individual national titles in their history and generate enormous visibility and exposure to the University of Utah through national television broadcasts, media coverage and social media engagement. Utah, which sponsors 19 NCAA sports programs, is a member of the Big 12 Conference.
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FOLLOW THE UTES
Follow the Utes on social media through Twitter, Instagram, Facebook and TikTok along with visiting www.UtahUtes.com. Download the Utah 360 app here.  Â
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The partnership between Utah and adidas is set to elevate the student-athlete experience, expand the reach of the Utah brand and enhance fan engagement. The agreement is effective July 1, 2027. Â
Â
"The University of Utah strives for excellence in all that we do, and we are fortunate to have a world-class partner like adidas who also believes in the pursuit of excellence," Utah Director of Athletics Mark Harlan said. "adidas has an innovative spirit, a keen understanding of the power of sports and of the needs of athletes, and in this new era of intercollegiate athletics, we couldn't ask for a better partner. I am grateful to the adidas team for their commitment to serving our Utah student-athletes and for creating unique licensed apparel that will energize our fans and supporters."
Â
In addition to providing top-tier footwear, apparel and equipment, along with industry-leading innovation and vision, adidas and Utah will be prioritizing high-impact NIL opportunities for student-athletes across all 19 of the university's varsity programs.
Â
"The University of Utah has established a premier athletic program that commands national respect and shares adidas' commitment to elevating student-athlete performance and fan experiences. We are proud to partner with the Utes and are excited about what we can accomplish together in the years to come," said John Miller, adidas President, North America.
Once the partnership begins, all Utah student-athletes will be eligible to participate in adidas' wide-ranging NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division I schools the chance to benefit from their Name, Image and Likeness.
Â
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of €24.8 billion in 2025. For more information, please visit www.adidas-Group.com.
Â
About the University of Utah
With a long-running reputation as an athletics power, the Utah Utes claim 32 team national championships and 128 individual national titles in their history and generate enormous visibility and exposure to the University of Utah through national television broadcasts, media coverage and social media engagement. Utah, which sponsors 19 NCAA sports programs, is a member of the Big 12 Conference.
Â
FOLLOW THE UTES
Follow the Utes on social media through Twitter, Instagram, Facebook and TikTok along with visiting www.UtahUtes.com. Download the Utah 360 app here.  Â
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