Completed Event: General versus Arizona on January 18, 2002
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General
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The University of Utah Athletics
FanUp Campaign Ushers in U Athletic Seasons
8/1/2016 8:24 AM | Football, General
SALT LAKE CITY—The University of Utah unveiled its FanUp campaign today as its fall sports teams are preparing to report for camp. The FanUp campaign was conceived by a 20-member committee comprised of members of the Board of Trustees, administrators, faculty, staff, students, student-athletes, alumni and fans.
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Formed by President David W. Pershing, the committee developed a plan to create a welcoming environment fostering a culture of respect, sportsmanlike conduct and camaraderie for athletic teams, fans and the community at large. Pershing sent a letter to Utah's football season ticket holders today outlining the sportsmanship initiative.
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The FanUp campaign will include a broad range of marketing tactics and messaging, such as branding at Utah's athletic venues, banners and posters throughout campus, public address announcements, FanUp t-shirts, buttons and more.
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Spectators will be encouraged to take the FanUp pledge, in which they vow to support Utah's teams while welcoming visiting teams and their fans, promote a family-friendly experience, enjoy the game responsibly, "cheer loud and be Ute proud."
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Fans who observe unsportsmanlike behavior at a game will be able report it by texting UFAN to 69050.
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Formed by President David W. Pershing, the committee developed a plan to create a welcoming environment fostering a culture of respect, sportsmanlike conduct and camaraderie for athletic teams, fans and the community at large. Pershing sent a letter to Utah's football season ticket holders today outlining the sportsmanship initiative.
Â
The FanUp campaign will include a broad range of marketing tactics and messaging, such as branding at Utah's athletic venues, banners and posters throughout campus, public address announcements, FanUp t-shirts, buttons and more.
Â
Spectators will be encouraged to take the FanUp pledge, in which they vow to support Utah's teams while welcoming visiting teams and their fans, promote a family-friendly experience, enjoy the game responsibly, "cheer loud and be Ute proud."
Â
Fans who observe unsportsmanlike behavior at a game will be able report it by texting UFAN to 69050.
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