Completed Event: General versus Arizona on January 18, 2002
Final Score
General
vs Arizona
The University of Utah Athletics
Utah and The Brandr Group Launch Group Licensing for Student-Athletes
1/6/2022 1:24 PM | General
Partnership enables Utes student-athletes to explore new opportunities to profit off their Name, Image and Likeness (NIL) using the school’s official trademarks and logos
SALT LAKE CITYÂ -- The University of Utah and The Brandr Group (TBG) have established a group licensing agreement to benefit the university's student-athletes. This partnership enables student-athletes from the reigning Pac-12 football champion, as well as all its 20 varsity sports, to explore new opportunities to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
Â
"Through our tremendous Elevate U program we have continued to explore all possibilities for our student-athletes to benefit from NIL opportunities," said Director of Athletics Mark Harlan. "This partnership with The Brandr Group adds an important component that will expand those opportunities through group licensing and the use of University logos and marks, which will really maximize the way they are positioned to benefit as student-athletes at the University of Utah."
Â
The partnership with The Brandr Group allows for the collective use of student-athletes' NIL in licensing and corporate marketing programs, co-branded with Utah's logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. Potential licensees interested in learning more should contact Kathleen Melvin at TBG.
Â
"From Utah's storied basketball tradition to its Rose Bowl appearance in football, the Utes have set a standard of athletics excellence, and we're thrilled to be collaborating with them to bring group licensing options to life for their student-athletes," said Wesley Haynes, TBG CEO. "Now, Utah players can benefit from their NIL through co-branded opportunities across the Utes' vast merchandising and sponsorship portfolio. This also creates a new avenue for Utah student-athletes to engage with the program's passionate fans through jersey sales, collectables, t-shirts, trading cards, video games and more."
Â
Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for student-athletes at the collegiate level. Fans can expect to be able to purchase official Utah merchandise, including team jerseys, with the name and number of their favorite players who have joined the respective group licensing program once TBG enters into agreements with applicable school trademark licensees.
Â
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
Â
Â
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 30 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes, and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
Â
Â
"Through our tremendous Elevate U program we have continued to explore all possibilities for our student-athletes to benefit from NIL opportunities," said Director of Athletics Mark Harlan. "This partnership with The Brandr Group adds an important component that will expand those opportunities through group licensing and the use of University logos and marks, which will really maximize the way they are positioned to benefit as student-athletes at the University of Utah."
Â
The partnership with The Brandr Group allows for the collective use of student-athletes' NIL in licensing and corporate marketing programs, co-branded with Utah's logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. Potential licensees interested in learning more should contact Kathleen Melvin at TBG.
Â
"From Utah's storied basketball tradition to its Rose Bowl appearance in football, the Utes have set a standard of athletics excellence, and we're thrilled to be collaborating with them to bring group licensing options to life for their student-athletes," said Wesley Haynes, TBG CEO. "Now, Utah players can benefit from their NIL through co-branded opportunities across the Utes' vast merchandising and sponsorship portfolio. This also creates a new avenue for Utah student-athletes to engage with the program's passionate fans through jersey sales, collectables, t-shirts, trading cards, video games and more."
Â
Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for student-athletes at the collegiate level. Fans can expect to be able to purchase official Utah merchandise, including team jerseys, with the name and number of their favorite players who have joined the respective group licensing program once TBG enters into agreements with applicable school trademark licensees.
Â
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
Â
Â
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 30 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes, and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
Â
Crimson Corner with Bill Riley - Happy Holidays!
Wednesday, December 24
Utah: 101, Eastern Washington: 77 | Utah Basketball Post Game Press Conference
Monday, December 22
ESPN+ Feature | Utah Sports Nutrition
Monday, December 22
Utah: 61, UC Riverside: 52 | Utah Women's Basketball Post Game Press Conference
Thursday, December 18