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The University of Utah Athletics
Mark Harlan Appoints Patrick Nowlin as Chief Revenue Officer
9/3/2024 10:30 AM | General
New position designed to drive revenue-generating strategies for Utes’ athletics programs
SALT LAKE CITY – Utah Director of Athletics Mark Harlan announced today the hire of Patrick Nowlin as the department's first Chief Revenue Officer. Nowlin, who has served as Senior Associate Athletic Director for Revenue Generation and Business Innovation at Notre Dame since 2022, will begin his duties with Utah Athletics on Oct. 1.
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"We're thrilled to welcome Patrick Nowlin to our Utah Athletics family in this important new position that is focused on driving revenue generating initiatives for our program," Harlan said. "The intercollegiate athletics industry is changing rapidly, and Utah has embraced these changes as we continue to seek new ways to enhance our student-athletes' opportunities to compete at the highest levels. Patrick's experience in developing creative and innovate paths toward new revenue-generation streams will be a major asset as we move forward and continue to thrive in this changing landscape."
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In his role at Notre Dame, Nowlin has developed and implemented revenue and business strategies, and driven innovation across the athletics department. His role includes oversight of various departments, including sales, service, premium seating, ticket operations, marketing, revenue analytics, and business innovation, and serving as sport administrator for the baseball program. Nowlin has successfully led the business strategy that resulted in the largest revenue-producing year in Notre Dame's history.
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"I am thrilled to join the University of Utah as Chief Revenue Officer for Athletics," Nowlin said. "My sincere thanks to Mark Harlan for this opportunity and his vision for the Utes' athletic programs. Together, we will foster sustainable growth and ensure that Utah Athletics continues to excel at the highest level. Go Utes!"
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Prior to Notre Dame, Nowlin served in several positions at the University of Oklahoma from 2014-22. He began as Assistant A.D. for Ticketing before being promoted to Assoc. A.D. for Revenue Generation and ultimately as Senior Associate A.D. for Fan Engagement. He was responsible for aligning revenue streams and enhancing fan engagement across athletics, involving direct oversight of multimedia rights, licensing, data analytics, marketing, ticketing, and fan engagement. He had previous served for two years as IMG Learfield's General Manager of Ticket Sales and Service for Oklahoma (2013-14), earning General Manager of the Year and Property of the Year at Learfield during his tenure.
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Nowlin previously served as IMG Learfield Senior Account Executive at Auburn (2012-13) and as an Account Executive for the Nashville Predators (2011-12). He earned a M.S. in Sport Management and a B.S. in Science (Recreational Administration emphasis) from Middle Tennessee State University in Murfreesboro, Tenn. Originally from Columbia, Tenn., Nowlin and his wife Diana have two children, Camden and Lillian.
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"We're thrilled to welcome Patrick Nowlin to our Utah Athletics family in this important new position that is focused on driving revenue generating initiatives for our program," Harlan said. "The intercollegiate athletics industry is changing rapidly, and Utah has embraced these changes as we continue to seek new ways to enhance our student-athletes' opportunities to compete at the highest levels. Patrick's experience in developing creative and innovate paths toward new revenue-generation streams will be a major asset as we move forward and continue to thrive in this changing landscape."
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In his role at Notre Dame, Nowlin has developed and implemented revenue and business strategies, and driven innovation across the athletics department. His role includes oversight of various departments, including sales, service, premium seating, ticket operations, marketing, revenue analytics, and business innovation, and serving as sport administrator for the baseball program. Nowlin has successfully led the business strategy that resulted in the largest revenue-producing year in Notre Dame's history.
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"I am thrilled to join the University of Utah as Chief Revenue Officer for Athletics," Nowlin said. "My sincere thanks to Mark Harlan for this opportunity and his vision for the Utes' athletic programs. Together, we will foster sustainable growth and ensure that Utah Athletics continues to excel at the highest level. Go Utes!"
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Prior to Notre Dame, Nowlin served in several positions at the University of Oklahoma from 2014-22. He began as Assistant A.D. for Ticketing before being promoted to Assoc. A.D. for Revenue Generation and ultimately as Senior Associate A.D. for Fan Engagement. He was responsible for aligning revenue streams and enhancing fan engagement across athletics, involving direct oversight of multimedia rights, licensing, data analytics, marketing, ticketing, and fan engagement. He had previous served for two years as IMG Learfield's General Manager of Ticket Sales and Service for Oklahoma (2013-14), earning General Manager of the Year and Property of the Year at Learfield during his tenure.
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Nowlin previously served as IMG Learfield Senior Account Executive at Auburn (2012-13) and as an Account Executive for the Nashville Predators (2011-12). He earned a M.S. in Sport Management and a B.S. in Science (Recreational Administration emphasis) from Middle Tennessee State University in Murfreesboro, Tenn. Originally from Columbia, Tenn., Nowlin and his wife Diana have two children, Camden and Lillian.
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