Misty-Jade Carlson - Director of Creative Content - Staff Directory

Staff Directory

Misty-Jade Carlson

Title:
Director of Creative Content
Email:

Misty-Jade Carlson is in her fifth year with the Utah gymnastics program, serving as the Director of Creative Content heading into the 2024 season.

Carlson is responsible for developing and creating all graphics, photos and videos to promote Utah Gymnastics on all social media platforms. Carlson’s efforts to share engaging and creative content throughout her first season with the program (2020) led Utah gymnastics’ Instagram account to generate 154K interactions from Jan. 3-March 12, 2020, ranking the account No. 8 among all gymnastics programs across the nation. In April of 2021, Carlson’s content saw the gymnastics social media platforms generate nearly 185K interactions, which was good for No. 7 in the nation.

Carlson has produced an increase in followers on all three platforms, serving different audiences on each with a variety of content. On Instagram, Carlson doubled the following in just under two years. This past season, Carlson pushed the Utah Gymnastics Instagram account to top the 100,000 followers mark after she took over the account at just 44k followers. She promotes informational pieces, behind the scenes content, graphic design, video and photography to capture the attention of fans worldwide.

Carlson made the move to Utah after competing for Iowa Gymnastics as a vault and beam specialist, while also cementing herself as a strong asset for the Hawkeyes off the competition floor. The three-time Big Ten All-Academic team selection and Big Ten Distinguished Scholar graduated from Iowa with two degrees in mass communication and graphic design in 2019.

With Carlson's hiring in the summer of 2019, Tom Farden became the first gymnastics head coach in the nation to hire a full-time creative content manager as a sport-specific, non-coaching staff member.

While competing at Iowa, Carlson worked with the Daily Iowan as an illustrator, working with the creative team there to create Snapchat illustrations for the publication. She also worked as a graphic designer at William Easton Design in Iowa City, Iowa where she designed advertising campaigns for several local businesses.